The Spiral Of Silence Theory!

The Spiral Of Silence is the most effective theory of mass communication, Elisabeth Noellen-Neumann who formulated this theory in Germany in 1974. Basically the theory argue if a person thinks their opinion is not shared by the majority they will most likely either. The one view dominated the public scene and other disappeared from public awareness as it become silent. People are afraid being rejected, isolated from the group. Because of this fear majority opinion is kept quite." BUT HOW DO PEOPLE KNOW WHAT THE MAJORITY OPINION IS" for example In a company, the G.M decides to increase their working hour 7 to 9 send e-mail to all employees are not satisfied with this decision. Because they may feel unsupported by the other employees, like fear of isolation, like transfer, fear of rejection. By rejecting their public opinion from the public help to avoid fight. They may try to save their job by suppressing or avoid personal statement in public. But they cannot ready to express their thought publicly....!

The mass media provides the dominantly accept the social norms,custom, style of clothing, and what do they and believe this theory is implemented in our electronic media such as the news channels,dramas, advertisment and fashion shows. Most news channels could not provide the authentic news to the audience, media focus and cover majority, leading those in the minority to dose down a spiral of silence.

some vulgar ads broadcast on prime time, dramas crosses its limits but no one can take action!!!!! many designer created Abaya's fashion week many of them appreciated but many of them still quite. we should try to maintain the purpose of abaya to cover yourself with elegance and simplicity, not expose of yourself. in such a way the mass media influences public opinion. Shifts in public opinion occur commonly and therefore this theory is used to  search and explanation for behavior(speak up or stay silent)

This theory has been criticized the methodological weakness, but the idea has persisted. People losses their confidence and silent or mute to express their views because of fear of isolation or they feel unsupported.Maximum number get more vocal space in the society and lesser number become less vocal space or become silent.